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1 de jun. de 2012 · Andrew S. C. Ehrenberg (1926–2010) DOI: 10.2501/JAR-52-2-196-197 Published 1 June 2012 . Article; Info; PDF; This is a PDF-only article. The first page of the PDF of this article appears above. ARF MEMBERS. If you are a member of the Advertising Research Foundation, you can access the content by logging in here
2 de abr. de 2007 · A. S. C. Ehrenberg. Follow . Something went wrong. Please try your request again later. OK. A Primer in Data Reduction: An Introductory Statistics Textbook 1st Edition . by Andrew S. C. Ehrenberg (Author) 3.7 3.7 out of 5 stars 4 ratings. See all formats and editions.
In any given time period, a small brand typically has far fewer buyers than a larger brand. In addition, its buyers tend to buy it less often. This pattern is an instance of a widespread phenomenon called “double jeopardy” (DJ). The authors describe the wide range of empirical evidence for DJ, the theories that account for its occurrence ...
Andrew S.C. Ehrenberg Abstract The development of the models described in Repeat Buying started some forty years ago with the study of consumer panel data for particular brands showing the number of panel members making 1 or 2 or 3 and so on purchases in a year.
In any given time period, a small brand typically has far fewer buyers than a larger brand. In addition, its buyers tend to buy it less often. This pattern is an instance of a widespread phenomenon called “double jeopardy” (DJ). The authors describe the wide range of empirical evidence for DJ, the theories that account for its occurrence ...
Repetitive Advertising and the Consumer. Andrew S. C. Ehrenberg. Journal of Advertising Research, 2000, vol. 40, issue 6, 39-48. Abstract: Advertising is in an odd position. Its extreme protagonists claim it has extraordinary powers and its severest critics believe them. Advertising is often effective.
Andrew Ehrenberg (1926-2010) Andrew Ehrenberg was an incisive statistician who applied statistics to the study of marketing phenomena. More specifically, to understand consumer buyer behavior and how advertising works. Andrew’s contributions to modeling and methodology in marketing are seminal. Andew attended Queen’s College, Taunton, and ...
